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Everyone in every industry should rethink the way we do business.
November 1, 2022
By: TOM BRANNA
Editor
The prowess of London cab drivers is well-documented. To earn their licenses, cab drivers-in-training spend three to four years driving around the city on mopeds, memorizing a labyrinth of 25,000 streets within a 10-kilometer radius of Charing Cross train station, as well as thousands of tourist attractions and hot spots. “The Knowledge,” as it is called, is unique to London taxi licensing and involves a series of grueling exams that only about 50% of would-be-drivers pass. That knowledge was put to the test in September when mourners “queued” to pay their respects to Queen Elizabeth II. Traffic jams choked The City for days. Some of those days coincided with the IFSCC Congress. It may come as a shock to some, but I’ll take Google maps, Waze or any other app over The Knowledge any day. The two times I climbed into traditional taxis, the drivers groaned and moaned about the difficult journey ahead. After dozens of twists, turns and tears, I eventually got to where I wanted to go. Yet, when I jumped into an Uber, often driven by newly-arrived immigrants, the drivers sped off with nary a word, and got me to my destination much faster and much cheaper than that traditional English cab ride. Why am I relaying my little travel tale? It underscores the need in everyone in every industry to rethink the way we do business. Successful marketers and suppliers to the global household and personal products industry do just that every day. Companies in every category rely on new technologies to chase the future. Click here to find out what’s new in the antiperspirant business. Or here to learn more about the latest in home cleaning. On the supply side, market demands have market leaders rethinking their sourcing options. If all the changes at work or at home are unsettling, maybe its time for a break…a cannabidiol break. This issue of Happi includes a special section on some of the latest trends and issues surrounding CBD. Click here to start reading about CBD turning up in beverages. We hope you enjoy this issue of Happi. We welcome your comments and suggestions. And yes, next time, I’ll take the train, er, tube. Tom Branna VP/Editorial Director [email protected]
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